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Read Chapter 17 +18 Answer all of the questions and your answers are complete and are well developed linking the textbook concepts/theory and answer

October 23, 2024

Read Chapter 17 +18

Answer all of the questions and your answers are complete and are well developed linking the textbook concepts/theory and answer each question separately.

1. For good reasons, Aristotle’s theory is listed under the category of “public rhetoric,” but it is also a theory of influence. How does it compare to social judgment theory and the elaboration likelihood model?

2. What are the major criticisms of Aristotle’s Rhetoric? Which do you believe is the most damaging?

3. Compare Burke’s perspective by incongruity with Aristotle’s approach to metaphor.

4. Burke asserts that without identification, there can be no persuasion. Explain what he means by identification and why it is so important.

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