United Savings Bank (USB) is a large bank with branches spanning the United States. They are already collecting information on their customers in the

United Savings Bank (USB) is a large bank with branches spanning the United States. They are already collecting information on their customers in the following systems.

  • Core Banking System
  • Online Banking
  • Lending System (Auto/Personal Loans)
  • Credit Card System
  • Mortgage Lending System
  • Insurance Policy System
  • Financial Investment System

They are interested in understanding how they can leverage this data, in addition to data gathered from other potential sources, to provide a competitive advantage in their market. You are to analyze some of the data to see if you can provide a recommendation for USB to achieve a strategic advantage.

The following is the necessary information to complete this lab assignment.

  1. Add a worksheet and rename it Step 1.
  2. Create a table that includes customer first and last name, total balance of deposit and investment accounts, and whether the customer has a life insurance policy with the bank or not.
  3. Format the data to look professional.
  4. Sort the data by the total deposit and investment balance in descending order.
  5. Filter those customers without an insurance policy with the bank. It should look like the following.
  6. Copy the primary sheet (Sheet 1) and move it to the end. Rename it to Step 2.
  7. Filter the data to show those customers with a car loan balance that do not have any car insurance policy with the bank.
  8. Sort the filtered data by the car loan balance in descending order. The worksheet should look like the following.Create a new worksheet at the end and name it Step 3.
  9. In cell A1, enter “Number of customers without any mortgages” and calculate the number of customers without any mortgage accounts in cell B1. Hint: you will want to utilize the count command in cell B1.
  10. Calculate the percentage of in C1 based on the 50 customers.
  11. In cell A2, enter “Number of customers without any car loans” and calculate the number of customers without any mortgage accounts in cell B2. Hint: you will want to utilize the count command in cell B2.
  12. Calculate the percentage of in C2 based on the 50 customers.
  13. In cell A3, enter “Number of customers without any investment accounts” and calculate the number of customers without any mortgage accounts in cell B3. Hint: you will want to utilize the count command in cell B3.
  14. Calculate the percentage of in C3 based on the 50 customers.
  15. In rows 4 through 6, repeat the previous two items (item 6 and 7) to determine the number of customers without direct deposit, number of customers with a deposit balance greater than $200,000, and number of customers with a deposit balance less than $10,000.
  16. Make sure that you utilize formulas to calculate each number.
  17. Save your work.
  18. Create a new worksheet at the end and name it Step 4.
  19. Write a 100- to 200-word analysis of what you could recommend to the board regarding possible opportunities to maximize the banks performance in all financial areas based on Steps 1 to 3.
  20. Below the analysis from item 2, please indicate at least three other analyses that could be performed to determine how this data might be used to generate a competitive advantage for the bank.

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