This assignment requires students to synthesize and integrate the scholarly


 This assignment requires students to synthesize and integrate the scholarly and professional literature reviewed in the course. The work should 1) provide an overview of the authors’ primary thesis; 2) identify and discuss at least five key issues raised by the book or article that are relevant to public relations and advertising ethics and social responsibility; and 3) explain at least five “lessons learned” from reading the book that could be applied to the effective and ethical practice of global strategic communications. Course readings and book passages must be incorporated/cited as appropriate. Minimum of 1,500 words. 



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