Prompt: Read the Marketing Insight at the end of Chapter 12 on Celebrity Endorsements. Using examples, discuss the following:
- What are the advantages and disadvantages of using celebrities in marketing campaigns?
- What are the potential risks?
- Discuss an example of a negative celebrity endorsement and how the company responded. Do you agree with the company’s response? What else could the company have done?
- Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.