When you think of the following brands, what immediately comes


When you think of the following brands, what immediately comes to mind?

  1. Starbucks
  2. McDonald’s
  3. Wal-Mart
  4. Southern New Hampshire University
  5. Holiday Inn
  6. Apple
  7. Gucci
  8. Movado

In two to three sentences, describe your feelings, thoughts, visuals, experiences, and even feedback you have received from someone else about the brand if you have not personally used or purchased it.

For example, “When I think of Starbucks, I immediately think of status because of the iconic white cup with a green logo.”

The purpose of this exercise is to engage each other to assess the relevance and strength that a brand can have with just a symbol. How do such symbols, colors, and slogans affect us as consumers?



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