Distribution Strategy –
This is a group project I only need the distribution strategy
Product – The company will develop a user-friendly application app that can integrate hotels under the Marriott umbrella to offer their products and services to a pool of customers.
Recommend a distribution plan for the new product.
- Considering your company’s product from a strategic perspective, would you recommend creating a wholesale distribution channel, focusing on retail distribution, or using a multichannel approach that incorporates both wholesale and retail distribution?
- What types of retailers or wholesalers (or mix of both) would you recommend using?
- Given your recommended distribution channel strategy, what decisions about the retail or wholesale marketing mix must be made to form a viable retailer or wholesaler marketing strategy?
I will add what my classmates have done after the bid
I need 1.5 max 2 pages and references. No title page or anything.