Answer the questions you would be asking if you were

Answer the questions you would be asking if you were an investor and using your own money in this section

 (e.g. some hints –Industry Analysis & Dynamics – Major characteristics of and trends impacting the industry, including industry size, annual growth or decline, recent mergers, acquisitions, and joint ventures, use of technology, economics, profitability, degree of competition, regulations & legal considerations, environmental, PESTEL factors and other trends. (PESTEL = Political, Economic, Socio-Cultural, Technology, Environmental, & Legal).