Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
· How will the components of the external environment impact Magnolia Brands’ ability to realize its vision?
· Who are Magnolia Brands’ major competitors?
· What other factors are affecting the growth of Magnolia Brands?
· What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
· What are some of Magnolia Brands’ strengths and weaknesses?
· How does the new show represent an opportunity in the home remodeling industry?
· What challenges or threats might Magnolia Brand face?
· What measurements can be used to determine if the new show is successful?
· What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?
RUBRIC Wk 1 – Apply: Case Study Analysis – Magnolia
Rubric Details:
1. Introduction & Company’s History ( 20%)
2. SWOT Analysis Diagram (10%)
3. Internal Factors evaluation (23%)(within the company; work-life balance)
4. External Factors evaluation (22%)(Competitors
5. Conclusion and Competitive Advantage (20%)
6. Critical Thinking (2%)
7. Mechanical & Grammar (2%)
8. Information Literacy (1%)
TOTAL POINTS POSSIBLE– 60 points