Name of Company:
- Brief Introduction & Key Issues
- Provide a 1 page summary of the company
- Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the current reporting.
- Identify 3-5 competitors and list how they are competing.
- Analysis: There are two parts to the analysis
- External analysis (i.e. PESTLE, Five Forces)
- Internal analysis (i.e. VRIO)