Benchmark – Data Collection Design This assignment should be a

 Benchmark – Data Collection Design

This assignment should be a continuation from your literature review from unit 2. The Literature Review is ATTACHED

Part 1: When doing research, you need to be able to specify how you are going to collect your data. Explain the data collection process by writing a 500-750-word proposal that:

1. Describe Sampling Methods

2. Explain Measurements Levels (Unitization)

3. Differentiate between Post-Positivist Paradigm (quantitative) and interpretive (qualitative) or critical

Part 2: When doing research, you also need to design methods of effectively answering your research question(s) and accurately testing your hypothesis. For this part of the assignment, you will be utilizing a survey design. In the survey, you need to include:

1. Ten scale items that will serve as a composite measure

2. Four demographic/population questions

3. One open-ended question

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are required to submit this assignment to LopesWrite for plagiarism check. 

Benchmark Information

This benchmark assignment assesses the following programmatic competency:

BA Communication

3.1 Differentiate between different approaches to communication research. 


Read Chapters 7-8 in The Basics of Communication Research.

Read “Protecting Hyperlinks and Preserving First Amendment Values on the Internet,” by Dalal, from University of Pennsylvania Journal of Constitutional Law (2011).


 Read “Follow the Connections! Finding the Big Picture of Internet Communications,” by Maireder, from GfK-Marketing Intelligence Review (2014).


Read: “Selecting the Survey Method.” URL:

View: “10 Step Guide to Questionnaire Design,” by RCU URL:

Read: “Research into Questionnaire Design,” by Lietz. This is the article referred to in the video.


Read: “Researching Internet-Based Populations: The Advantages and Disadvantages of Online Survey Research: Online Questionnaire Authoring Software Packages, and Web Survey Services,” by Wright, from Journal of Computer-Mediated Communication (2006). URL:

Read “On the Interpretation of Digital Trace Data in Communication and Social Computing Research,” by Freelon. URL: