Develop an 8 10-page digital marketing strategy for a new

  

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Introduction

Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by https://smashingessays.com/ which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.

Introduction

This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:

1. Situational Analysis

  • For this assignment help Analyze      the current situation in terms of customers, intermediaries, and      competencies as shown at https://anyfreeessay.com/.
  • Conduct a thorough competitive      analysis and identify what your competitors are doing in terms of Web      presence and social media presence.

2. Objectives

  • Develop specific measurable      objectives for a digital marketing strategy. Where do you want your      company to be?

3. Strategy

  • Articulate short- (< 1      year), medium- (1 to 3 years), and long-term (> 3 years) digital      marketing strategies. How do you achieve your objectives within these      terms?

4. Tactics

  • Differentiate various      techniques (for example, website, social media, advertising,      pay-per-click, events, press releases, sponsorships) to use for implementing      strategies. How will you build your sales funnel?

5. Actions

  • Develop a project plan for      executing each tactic. The plan is to briefly capture your execution of      the tactics.

6. Controls

  • Develop specific metrics to      monitor tactics. How do you know things are going as planned? How often      will you monitor the metrics?

Deliverable Format

Requirements:

  • The digital marketing plan must      be at least 8 10 pages in length, in addition to the title and reference      pages.

Related company standards:

  • The digital marketing plan is a      professional document and should therefore follow the corresponding MBA      Academic and Professional Document Guidelines (available in the MBA      Program Resources), including single-spaced paragraphs.
  • Use at least five scholarly or      academic sources, formatted per APA.