In this journal assignment, you will submit a 250–500 word assignment that explains modern day public relations (PR). Be sure to answer the following in your assignment:
- Based on your reading this week, write a brief overview of the history of PR, calling out at least two specific events or milestones that impacted the field. How has public relations has changed over time?
- What is modern PR? How is it viewed today?
- Explain how the history of the field has influenced perceptions of the practice today.
- Choose an example of a modern-day PR campaign from PRWeek’s Case Studies (Note that you may need to complete a free registration in order to access the case studies). Briefly describe how your chosen campaign illustrates the definition of PR.
Textbook: This is PR: The Realities of Public Relations, Chapters 1 and 2