1. Market segmentation, an important strategy in marketing, has evolved

  

1. Market segmentation, an important strategy in marketing, has evolved from treating everyone the same (mass marketing) to 1:1 marketing, or treating everyone uniquely.  Do you think it is possible for most marketers to participate in 1:1 marketing campaigns?  What has been your experience with 1:1 marketing — either as the recipient of such campaign efforts or the administrator of such campaigns on behalf of your business?

2. Take a position:  Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product or service.