You task in this assignment is to select one of these startup companies mentioned from the textbook and conduct a brief research assessment on them in a 3-4 page paper addressing the following:
- What is the company’s target business function?
- What type of business advantage do they provide markets and companies?
- What is the current challenge do you think in your own words this company has in being adopted in business today?
- What is the company’s overall marketing approach? Are they on social media, blogs, or an any other medium to be discovered by clients?