1. Compare and contrast the Four Ps approach to marketing

1. Compare and contrast the Four Ps approach to marketing versus the Value

Approach (creating, communicating, and delivering value). What would you

expect to be the same and what would you expect to be different between two

companies that apply one or the other approach?

2. This chapter addresses several reasons why marketing is an important area of

study. Should marketing be required for all college students, no matter their

major? Why or why not?